Blog - Xorbia Tickets
5 Steps to Set the Perfect Ticket Price

5 Steps to Set the Perfect Ticket Price

Picking the right ticket price is one of the most important parts of designing a successful event. It seems simple enough, but carelessly throwing out a number can harm your sales more than you’d think. If the price is too high you can scare off your target market. If it’s too low then you damage the profitability of your event. To avoid making a mistake, follow these four steps for setting the perfect ticket price!

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Announcing Xorbia Tickets Eventpro App

Announcing Xorbia Tickets Eventpro App

We’re excited to announce the release of the Xorbia Tickets Eventpro app now available on the
Apple App Store for iOS and Google Play Store for Android devices. Eventpro provides event organizers real-time ticket sales and check-in data. No need to login to the web platform when you’re on the go. Now all the most important event data is right at your fingertips on any mobile device.

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6 Things To Do for Halloween in Atlanta

6 Things To Do for Halloween in Atlanta

After a long summer, the Atlanta heat is finally letting up. The leaves are taking on all kinds of fun colors, and a little more sunlight gets trimmed off each day. All of this signals the coming of the best holiday of the year: Halloween!

When else are full grown adults encouraged to dress in their favorite silly and sexy costumes and wander Atlanta, drinks in hand? What other weekend has this many parties across all the neighborhoods of Atlanta? There are simply no holidays that can compare to Halloween, which is why you need to make sure you spend it right.

Sure, you can go to your friend’s house where they are throwing a Halloween party. It might be fun. Or, you can seize the night and hit the town! There is no shortage of incredible events during Halloween weekend, but a few shine above them all. With such an important holiday, you can’t afford to spend it at just an okay party. So as a Halloween present from Xorbia to our hometown, here are the freakiest and creepiest 21+ Halloween parties in town!

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Event Marketing With Facebook Ads

Event Marketing With Facebook Ads

At this point, we all know how to use Facebook. We’ve all liked a million posts and shared thousands of thoughts. Facebook’s use as a communication tool is practically unparalleled, but there is a whole side to it that few understand. That side is what makes the wheels of Facebook turn: the advertisements. Ads are important to Facebook, and their 1.4 billion users make it worth any event marketer’s time to figure out how to use them to their advantage.

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Know Your Net Promoter Score

Know Your Net Promoter Score

Event planners should consider a post-event survey to be as much a part of wrapping up an event as cleaning the venue or paying the performers. They provide invaluable and customized information which can show you what your perfect event looks like. Putting together a post-event survey is a process in itself, which we explained in another blog post.

Once you send out your perfectly optimized survey, you’ll start getting back the information you need. Awesome. What exactly do you do with all of it, though? Well, one of your questions can allow you to understand one of the most important metrics for any company, their Net Promoter Score.

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3 Ways to Make Your Post-Event Survey Thrive

3 Ways to Make Your Post-Event Survey Thrive

There is a lot of valuable information being stored in the heads of attendees walking out of your event. Each of them knows what went right and what went wrong. They know if they want to come back next year. They know what they will say to their friends. They know crucial secrets that you will need to make your event bigger and better. The best way to tap into this wealth of knowledge? A simple and pointed post event survey.

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Rethinking Your Ticket Launch

Rethinking Your Ticket Launch

When you launch your ticket sales, you want your tickets to sell. You want to get an idea of how full your event will be early on. You want cash to start flowing towards you so that you can begin to reimburse the costs of the events. In short, the sooner your event sells out, the better. What’s the problem with that? Well, people procrastinate. Just as a college student will write their midterm paper the day before it’s due, they will buy their tickets at the last minute. To get people off their butts, you need to have a price model at ticket launch that provides an incentive to buy early. We’ve recently seen a trend towards a new kind of ticket pricing model, a count based one which is incredibly effective.

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3 Event Metrics You Should Be Tracking

3 Event Metrics You Should Be Tracking

 

If you’ve done your event marketing right, you’ll end up with a ton of numbers. They all have names worthy of a college degree, and get cranked out of marketing software in big bold texts. The numbers may seem intimidating, but these event marketing metrics are an important part of growing your event. When you grasp context to the numbers and apply them to strategy, they start to tell an incredible story. They tell the tale of your attendees and their experience with your brand. They show you what you did right and what you did wrong. Event marketing metrics are a powerful tool to use, so long as you know what to do with them.

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3 Key Ingredients for Successful Gate Management at Your Event

3 Key Ingredients for Successful Gate Management at Your Event

In order to succeed, event professionals need to consider every element of their event, especially how they manage their entrance. You need to be prepared when something goes unexpectedly wrong. Gate management strategies need to have layers, with backups for your backup plans. Our own gate management strategies have taught us how to streamline the entry process and scale event entry for events of all sizes. Today, we’ve decided to share our experiences by compiling our best practices for gate management into 3 simple ingredients: Signage, Stanchions, and Staff – when combined these ingredients will make your entrance a breeze and leave a lasting first impression for your attendees.

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5 Tips to Stand Out When Marketing Your Event With Twitter

5 Tips to Stand Out When Marketing Your Event With Twitter

 

It’s hard to remember a time before Twitter. The social media platform has been sitting near the center of the internet world for over a decade, believe it or not. It has developed a critical role in our lives as more and more public figures adopt Twitter as their chosen way to communicate with followers. Twitter is a unique form of social media. It moves at an intense speed, giving observers the feeling that they are always watching and participating in a global conversation. The very spirit of Twitter is alive, and shifting from moment to moment. This kind of natural vibrancy makes Twitter a powerful tool for events, and for event marketing. Such a dynamic platform can be hard to understand though. Here are five ways you can rock your event marketing with Twitter.

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