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Know Your Net Promoter Score

Know Your Net Promoter Score

Event planners should consider a post-event survey to be as much a part of wrapping up an event as cleaning the venue or paying the performers. They provide invaluable and customized information which can show you what your perfect event looks like. Putting together a post-event survey is a process in itself, which we explained in another blog post.

Once you send out your perfectly optimized survey, you’ll start getting back the information you need. Awesome. What exactly do you do with all of it, though? Well, one of your questions can allow you to understand one of the most important metrics for any company, their Net Promoter Score.

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3 Ways to Make Your Post-Event Survey Thrive

3 Ways to Make Your Post-Event Survey Thrive

There is a lot of valuable information being stored in the heads of attendees walking out of your event. Each of them knows what went right and what went wrong. They know if they want to come back next year. They know what they will say to their friends. They know crucial secrets that you will need to make your event bigger and better. The best way to tap into this wealth of knowledge? A simple and pointed post event survey.

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Rethinking Your Ticket Launch

Rethinking Your Ticket Launch

When you launch your ticket sales, you want your tickets to sell. You want to get an idea of how full your event will be early on. You want cash to start flowing towards you so that you can begin to reimburse the costs of the events. In short, the sooner your event sells out, the better. What’s the problem with that? Well, people procrastinate. Just as a college student will write their midterm paper the day before it’s due, they will buy their tickets at the last minute. To get people off their butts, you need to have a price model at ticket launch that provides an incentive to buy early. We’ve recently seen a trend towards a new kind of ticket pricing model, a count based one which is incredibly effective.

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3 Event Metrics You Should Be Tracking

3 Event Metrics You Should Be Tracking

 

If you’ve done your event marketing right, you’ll end up with a ton of numbers. They all have names worthy of a college degree, and get cranked out of marketing software in big bold texts. The numbers may seem intimidating, but these event marketing metrics are an important part of growing your event. When you grasp context to the numbers and apply them to strategy, they start to tell an incredible story. They tell the tale of your attendees and their experience with your brand. They show you what you did right and what you did wrong. Event marketing metrics are a powerful tool to use, so long as you know what to do with them.

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3 Key Ingredients for Successful Gate Management at Your Event

3 Key Ingredients for Successful Gate Management at Your Event

In order to succeed, event professionals need to consider every element of their event, especially how they manage their entrance. You need to be prepared when something goes unexpectedly wrong. Gate management strategies need to have layers, with backups for your backup plans. Our own gate management strategies have taught us how to streamline the entry process and scale event entry for events of all sizes. Today, we’ve decided to share our experiences by compiling our best practices for gate management into 3 simple ingredients: Signage, Stanchions, and Staff – when combined these ingredients will make your entrance a breeze and leave a lasting first impression for your attendees.

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5 Tips to Stand Out When Marketing Your Event With Twitter

5 Tips to Stand Out When Marketing Your Event With Twitter

 

It’s hard to remember a time before Twitter. The social media platform has been sitting near the center of the internet world for over a decade, believe it or not. It has developed a critical role in our lives as more and more public figures adopt Twitter as their chosen way to communicate with followers. Twitter is a unique form of social media. It moves at an intense speed, giving observers the feeling that they are always watching and participating in a global conversation. The very spirit of Twitter is alive, and shifting from moment to moment. This kind of natural vibrancy makes Twitter a powerful tool for events, and for event marketing. Such a dynamic platform can be hard to understand though. Here are five ways you can rock your event marketing with Twitter.

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5 Fantastic Strategies for Marketing Events With Instagram

5 Fantastic Strategies for Marketing Events With Instagram

Instagram is one of the most engaging social media platforms out there. Their visuals only medium is much more simplified than any of their competitors, but is still filled with intricacies. Many event marketers push Instagram to the side, but that is a mistake. According Pew’s Research Institute, 28% of the adult’s in the U.S. use Instagram regularly. The same study also showed that over half of Americans 18-29 years old are on Instagram. The only social media platform who beats those numbers is Facebook.

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5 Attention Grabbing Facebook Event Marketing Strategies

5 Attention Grabbing Facebook Event Marketing Strategies

Of the social media platforms of the internet age, Facebook is the clear king. They brag regularly that they have around 2 billion active monthly users across the world. That isn’t a number to laugh at, especially when you realize Twitter only reported around 328 million monthly users last year. With such a massive audience, Facebook event marketing is a crucial part of any event marketing strategy.

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4 Ways To Engage With Your Attendees Post Event

4 Ways To Engage With Your Attendees Post Event

You did it! Your event is over, and it was a great success. Every attendee is talking about how great the performers were and how tasty the food was. Lines weren’t too long, and all your vendors were on time (well most of them at least). Now everyone is heading home raving about their awesome experience! The job of a skilled event organizer isn’t over, the real work has just started. For an event to grow year to year, you will need tap into their memories, so they look forward to attending next year. Continuous attendee engagement will make the difference between celebrating a 10-year anniversary or looking back on a failed event strategy.

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