Instagram is one of the most engaging social media platforms out there. Their visuals only medium is much more simplified than any of their competitors, but is still filled with intricacies. Many event marketers push Instagram to the side, but that is a mistake. According Pew’s Research Institute, 28% of the adult’s in the U.S. use Instagram regularly. The same study also showed that over half of Americans 18-29 years old are on Instagram. The only social media platform who beats those numbers is Facebook.
Of the social media platforms of the internet age, Facebook is the clear king. They brag regularly that they have around 2 billion active monthly users across the world. That isn’t a number to laugh at, especially when you realize Twitter only reported around 328 million monthly users last year. With such a massive audience, Facebook event marketing is a crucial part of any event marketing strategy.
You did it! Your event is over, and it was a great success. Every attendee is talking about how great the performers were and how tasty the food was. Lines weren’t too long, and all your vendors were on time (well most of them at least). Now everyone is heading home raving about their awesome experience! The job of a skilled event organizer isn’t over, the real work has just started. For an event to grow year to year, you will need tap into their memories, so they look forward to attending next year. Continuous attendee engagement will make the difference between celebrating a 10-year anniversary or looking back on a failed event strategy.
The rise of craft breweries must be one of the best trends of the modern age. Cities across the states have seen microbreweries popping up in all different shapes and sizes. Though this has led to a paradise of tasty drinks for beer lovers, it has also created a very competitive market. This concentration of competition means that a brewery must be creative with their craft beer marketing to get ahead.
A lot of work goes into planning a conference. Any competent conference planner must raise funds, make a schedule, and organize speakers and events. These are important parts to putting together an incredible conference, but that effort is for nothing if no one knows it is happening! You need to market your conference!
Filling the halls of a conference can be hard. Traditional marketing and advertising platforms have grown less effective in the age of the internet. Few people still read magazines. Everyone fast forwards through commercials. But, there is still hope with a good social media strategy.
It is no secret that the face of marketing has changed in the age of the internet. Traditional forms of advertising and event promotion are dying, giving way to new strategies. Chief among the new forms of marketing is social media. Today, any effective event promoter knows the value of advertising on social media platforms such as Facebook, Twitter, or Instagram. Using social media is a very direct and segmented way to reach potential attendees, which is why it has become the industry standard.
It’s happened to all of us. You visit a website to buy something, but then you leave before completing the purchase. A few days later you start seeing ads for that same product you were looking at all over the internet! This is what is known as remarketing and it has become an effective tool for live events to recapture would be attendees.