If you’ve done your event marketing right, you’ll end up with a ton of numbers. They all have names worthy of a college degree, and get cranked out of marketing software in big bold texts. The numbers may seem intimidating, but these event marketing metrics are an important part of growing your event. When you grasp context to the numbers and apply them to strategy, they start to tell an incredible story. They tell the tale of your attendees and their experience with your brand. They show you what you did right and what you did wrong. Event marketing metrics are a powerful tool to use, so long as you know what to do with them.
In order to succeed, event professionals need to consider every element of their event, especially how they manage their entrance. You need to be prepared when something goes unexpectedly wrong. Gate management strategies need to have layers, with backups for your backup plans. Our own gate management strategies have taught us how to streamline the entry process and scale event entry for events of all sizes. Today, we’ve decided to share our experiences by compiling our best practices for gate management into 3 simple ingredients: Signage, Stanchions, and Staff – when combined these ingredients will make your entrance a breeze and leave a lasting first impression for your attendees.
It’s hard to remember a time before Twitter. The social media platform has been sitting near the center of the internet world for over a decade, believe it or not. It has developed a critical role in our lives as more and more public figures adopt Twitter as their chosen way to communicate with followers. Twitter is a unique form of social media. It moves at an intense speed, giving observers the feeling that they are always watching and participating in a global conversation. The very spirit of Twitter is alive, and shifting from moment to moment. This kind of natural vibrancy makes Twitter a powerful tool for events, and for event marketing. Such a dynamic platform can be hard to understand though. Here are five ways you can rock your event marketing with Twitter.
Instagram is one of the most engaging social media platforms out there. Their visuals only medium is much more simplified than any of their competitors, but is still filled with intricacies. Many event marketers push Instagram to the side, but that is a mistake. According Pew’s Research Institute, 28% of the adult’s in the U.S. use Instagram regularly. The same study also showed that over half of Americans 18-29 years old are on Instagram. The only social media platform who beats those numbers is Facebook.
Of the social media platforms of the internet age, Facebook is the clear king. They brag regularly that they have around 2 billion active monthly users across the world. That isn’t a number to laugh at, especially when you realize Twitter only reported around 328 million monthly users last year. With such a massive audience, Facebook event marketing is a crucial part of any event marketing strategy.
You did it! Your event is over, and it was a great success. Every attendee is talking about how great the performers were and how tasty the food was. Lines weren’t too long, and all your vendors were on time (well most of them at least). Now everyone is heading home raving about their awesome experience! The job of a skilled event organizer isn’t over, the real work has just started. For an event to grow year to year, you will need tap into their memories, so they look forward to attending next year. Continuous attendee engagement will make the difference between celebrating a 10-year anniversary or looking back on a failed event strategy.
The rise of craft breweries must be one of the best trends of the modern age. Cities across the states have seen microbreweries popping up in all different shapes and sizes. Though this has led to a paradise of tasty drinks for beer lovers, it has also created a very competitive market. This concentration of competition means that a brewery must be creative with their craft beer marketing to get ahead.
A lot of work goes into planning a conference. Any competent conference planner must raise funds, make a schedule, and organize speakers and events. These are important parts to putting together an incredible conference, but that effort is for nothing if no one knows it is happening! You need to market your conference!
Filling the halls of a conference can be hard. Traditional marketing and advertising platforms have grown less effective in the age of the internet. Few people still read magazines. Everyone fast forwards through commercials. But, there is still hope with a good social media strategy.
It is no secret that the face of marketing has changed in the age of the internet. Traditional forms of advertising and event promotion are dying, giving way to new strategies. Chief among the new forms of marketing is social media. Today, any effective event promoter knows the value of advertising on social media platforms such as Facebook, Twitter, or Instagram. Using social media is a very direct and segmented way to reach potential attendees, which is why it has become the industry standard.