Event planning is all about putting together an incredible experience for the participants. An important part of that experience is event security which ensures that your event is a secure and safe environment for attendees. An event can be a dangerous place if proper precautions are not taken, especially ones featuring large groups of people packed in a tight space. Double that if the event is serving alcohol. This isn’t to say event organizers should approach their events with suspicion and paranoia, but rather with caution and diligence. Keeping event security in mind allows you to be confident that your guests will have a safe and fun time. Forming an exit strategy as you put together your event is the best way to ensure that things can go off without a hitch. Make sure your crisis plan includes each of these parts:
Sometimes even the most careful planned events can hit snags. Sometimes those snags can be a big deal, and they can make it impossible to carry out the event as planned. That’s one of the scariest things that can happen to an event organizer: having to cancel your event. When you have to cancel your event it disappoints everyone, but by following these steps you can minimize the frustrations ticket holders might experience and protect your brand from bad PR.
Picking the right ticket price is one of the most important parts of designing a successful event. It seems simple enough, but carelessly throwing out a number can harm your sales more than you’d think. If the price is too high you can scare off your target market. If it’s too low then you damage the profitability of your event. To avoid making a mistake, follow these five steps for setting the perfect ticket price!
After a long summer, the Atlanta heat is finally letting up. The leaves are taking on all kinds of fun colors, and a little more sunlight gets trimmed off each day. All of this signals the coming of the best holiday of the year: Halloween!
When else are full grown adults encouraged to dress in their favorite silly and sexy costumes and wander Atlanta, drinks in hand? What other weekend has this many parties across all the neighborhoods of Atlanta? There are simply no holidays that can compare to Halloween, which is why you need to make sure you spend it right.
Sure, you can go to your friend’s house where they are throwing a Halloween party. It might be fun. Or, you can seize the night and hit the town! There is no shortage of incredible events during Halloween weekend, but a few shine above them all. With such an important holiday, you can’t afford to spend it at just an okay party. So as a Halloween present from Xorbia to our hometown, here are the freakiest and creepiest 21+ Halloween parties in town!
At this point, we all know how to use Facebook. We’ve all liked a million posts and shared thousands of thoughts. Facebook’s use as a communication tool is practically unparalleled, but there is a whole side to it that few understand. That side is what makes the wheels of Facebook turn: the advertisements. Ads are important to Facebook, and their 1.4 billion users make it worth any event marketer’s time to figure out how to use them to their advantage.
Event planners should consider a post-event survey to be as much a part of wrapping up an event as cleaning the venue or paying the performers. They provide invaluable and customized information which can show you what your perfect event looks like. Putting together a post-event survey is a process in itself, which we explained in another blog post.
Once you send out your perfectly optimized survey, you’ll start getting back the information you need. Awesome. What exactly do you do with all of it, though? Well, one of your questions can allow you to understand one of the most important metrics for any company, their Net Promoter Score.
There is a lot of valuable information being stored in the heads of attendees walking out of your event. Each of them knows what went right and what went wrong. They know if they want to come back next year. They know what they will say to their friends. They know crucial secrets that you will need to make your event bigger and better. The best way to tap into this wealth of knowledge? A simple and pointed post event survey.
When you launch your ticket sales, you want your tickets to sell. You want to get an idea of how full your event will be early on. You want cash to start flowing towards you so that you can begin to reimburse the costs of the events. In short, the sooner your event sells out, the better. What’s the problem with that? Well, people procrastinate. Just as a college student will write their midterm paper the day before it’s due, they will buy their tickets at the last minute. To get people off their butts, you need to have a price model at ticket launch that provides an incentive to buy early. We’ve recently seen a trend towards a new kind of ticket pricing model, a count based one which is incredibly effective.
If you’ve done your event marketing right, you’ll end up with a ton of numbers. They all have names worthy of a college degree, and get cranked out of marketing software in big bold texts. The numbers may seem intimidating, but these event marketing metrics are an important part of growing your event. When you grasp context to the numbers and apply them to strategy, they start to tell an incredible story. They tell the tale of your attendees and their experience with your brand. They show you what you did right and what you did wrong. Event marketing metrics are a powerful tool to use, so long as you know what to do with them.