It’s happened to all of us. You visit a website to buy something, but then you leave before completing the purchase. A few days later you start seeing ads for that same product you were looking at all over the internet! This is what is known as remarketing and it has become an effective tool for live events to recapture would be attendees.
For event organizers, remarketing means you can reach customers and potential attendees who have visited your site in the past, but did not buy a ticket. Once your remarketing pixel or ID is active, you’ll be able to deliver targeted ads to these customers and stay on their minds.
Remarketing or retargeting are great for many reasons. Here are few we’ve listed below:
- Reduced cost per impression
- Better conversion rates
- Improved ROI
- Precise targeting
- Cost effective branding
Remarketing has taken the e-commerce world by storm and its become a valuable tool for events looking to recapture potential attendees from abandoned carts.
Setting up a successful remarketing campaign is surprisingly simple. As long as you understand the basics, there are great remarketing platforms out there ready to help you crush your ROI goals. We’ve integrated with some great platforms to make it easier than ever to do remarketing for your events. With connections to powerful platforms like AdRoll, Google Adwords, Facebook, and Twitter we’ve opened up a new playbook for event marketing.
Let’s take a look at the platforms we’ve integrated with and how to implement remarketing for your events.
AdRoll Retargeting – the top retargeting platform, making retargeting simple and profitable for companies and agencies of all sizes.
Facebook Ads – more than 1.4 billion people use Facebook to connect with what matters to them, and more than 900 million visitors every day. When you run a Facebook Ad, you choose the audiences that see it by location, age, interests and more.
Google AdWords Remarketing – conducted through the Google Display Network, is a form of online advertising that enables advertisers to show ads to users who have already visited their site while browsing the web.
Twitter Ads Remarketing – objective based campaigns are designed to help you achieve results that drive action and add value.
Google AdWords Conversion – AdWords conversion tracking shows you what happens after a customer clicks on your ads. When a customer completes an action that you’ve defined as valuable, these customer actions are called conversions.
Twitter Ads Conversion – conversion tracking enables you to measure the number of Twitter users that perform a desired action after viewing and engaging with your ads on Twitter.
Google Analytics Tracking – get the insights you need to continually improve your marketing and track your ticket sales.
Depending on your niche any of these remarketing services can produce results for your events. So choose a service or several, set up a campaign, start building your list, and most of all happy ticketing!