At this point, we all know how to use Facebook. We’ve all liked a million posts and shared thousands of thoughts. Facebook’s use as a communication tool is practically unparalleled, but there is a whole side to it that few understand. That side is what makes the wheels of Facebook turn: the advertisements. Ads are important to Facebook, and their 1.4 billion users make it worth any event marketer’s time to figure out how to use them to their advantage.
There is a lot of valuable information being stored in the heads of attendees walking out of your event. Each of them knows what went right and what went wrong. They know if they want to come back next year. They know what they will say to their friends. They know crucial secrets that you will need to make your event bigger and better. The best way to tap into this wealth of knowledge? A simple and pointed post event survey.
If you’ve done your event marketing right, you’ll end up with a ton of numbers. They all have names worthy of a college degree, and get cranked out of marketing software in big bold texts. The numbers may seem intimidating, but these event marketing metrics are an important part of growing your event. When you grasp context to the numbers and apply them to strategy, they start to tell an incredible story. They tell the tale of your attendees and their experience with your brand. They show you what you did right and what you did wrong. Event marketing metrics are a powerful tool to use, so long as you know what to do with them.
It’s hard to remember a time before Twitter. The social media platform has been sitting near the center of the internet world for over a decade, believe it or not. It has developed a critical role in our lives as more and more public figures adopt Twitter as their chosen way to communicate with followers. Twitter is a unique form of social media. It moves at an intense speed, giving observers the feeling that they are always watching and participating in a global conversation. The very spirit of Twitter is alive, and shifting from moment to moment. This kind of natural vibrancy makes Twitter a powerful tool for events, and for event marketing. Such a dynamic platform can be hard to understand though. Here are five ways you can rock your event marketing with Twitter.
Instagram is one of the most engaging social media platforms out there. Their visuals only medium is much more simplified than any of their competitors, but is still filled with intricacies. Many event marketers push Instagram to the side, but that is a mistake. According Pew’s Research Institute, 28% of the adult’s in the U.S. use Instagram regularly. The same study also showed that over half of Americans 18-29 years old are on Instagram. The only social media platform who beats those numbers is Facebook.
Of the social media platforms of the internet age, Facebook is the clear king. They brag regularly that they have around 2 billion active monthly users across the world. That isn’t a number to laugh at, especially when you realize Twitter only reported around 328 million monthly users last year. With such a massive audience, Facebook event marketing is a crucial part of any event marketing strategy.
A lot of work goes into planning a conference. Any competent conference planner must raise funds, make a schedule, and organize speakers and events. These are important parts to putting together an incredible conference, but that effort is for nothing if no one knows it is happening! You need to market your conference!
Filling the halls of a conference can be hard. Traditional marketing and advertising platforms have grown less effective in the age of the internet. Few people still read magazines. Everyone fast forwards through commercials. But, there is still hope with a good social media strategy.
It is no secret that the face of marketing has changed in the age of the internet. Traditional forms of advertising and event promotion are dying, giving way to new strategies. Chief among the new forms of marketing is social media. Today, any effective event promoter knows the value of advertising on social media platforms such as Facebook, Twitter, or Instagram. Using social media is a very direct and segmented way to reach potential attendees, which is why it has become the industry standard.